Wednesday, October 10, 2007

No More Videos On MTV???



We have all said, “Does MTV even show videos anymore?” Well, it looks like consumers don’t want to see their videos on MTV anyway. USA Today reports that online music video viewer-ship has reached an all time high with more than 240 million videos being streamed monthly. Surprisingly, MTV has around 1 million viewers tabulated in comparison. The article goes on to explain the ever-changing business model of music videos. Apparently, Labels now charge channels such as MTV for video usage. President of Sony BMG Music Entertainment's global digital business unit, Thomas Hesse, states, “the times when we could make our content available for free so someone would buy the CD are over. We drive usage to the Internet sites, so we should be paid." And paid very well I might add. Rio Caraeff, executive vice president of eLabs, Universal Music Group's digital division, estimates licensing fee revenues of $20 million annually, in regards to music video airplay on and off the air.

Being the Marketing/Advertising professional that I am, this information screams one thing. Big business looms in music video advertising online. From product placements to pure and simple ads, before, during, and after music video streams, will be the way of the future. I bet we will see more artists with product-centered songs (Air Force Ones comes to mind) to ensure cross-promotional deals and guaranteed endorsements.

Interesting article. Check it out here

3 comments:

  1. On a couple of occasions they tried to get me drunk but as their own drinking
    became excessive I walked away. Organizations can always become self
    absorbed and cliquish, as well as 'narcissistic in a group
    way. spacing also makes for more healthy plants because they will be
    less liable to.

    My site :: บ้านตู้คอนเทนเนอร์

    ReplyDelete
  2. Woah! I'm really enjoying the template/theme of
    this website. It's simple, yet effective. A lot of times it's very hard to get that
    "perfect balance" between usability and appearance.
    I must say you've done a excellent job with this. In addition, the blog loads super fast for me on Chrome.
    Excellent Blog!

    my web site :: zombie killer squad hack

    ReplyDelete