Sunday, December 16, 2007

The New School of Hip-Hop



In this post-Don Imus era of Hip-Hop, much attention has been put on the negative elements of modern rap music, namely degradation of women and promotion of violence. Yet, in the midst of all this controversy, a seemingly quiet breath of fresh air has blown into the rap game. Enter stage left, the resurgence of dookie gold rope chains, high top Reeboks, and vintage Hip-Hop essence galore.

The Cool Kids, Proton, and Christian Rich are all apart of the freshman class of Hip-Hop. From throwback imaging to distinctively futuristic production, each of these new kids brings something ultra-unique to the table. Not fitting into the cookie-cutter mold of current rap standards, these rap duos bring the elements of true Hip-Hop back to grace. Story telling, braggadocios banter, catchy melodies, and generally fun lyrics are themes ever present in each group’s catalogue of work.

Scroll down for a little more info on each group and be sure to check out their individual Myspace pages:

The Cool Kids

Hailing from Detroit and Chicago, The Cool Kids are all about the 80’s. From their throwback garb to their understated production, The Cool Kids will make you want to break out your spray paint and tag the block.

Joints To Check For: “88” & “Black Mags”


Christian Rich



Christian Rich have more in common than their love of rhyming, they are twin brothers. And aside from the biological bond, these brothers produce all of their own futuristic beats and have even branched out into their own clothing (Christina Rich Goods).

Joints To Check For: “Countdown” & “Supastar”


Proton


The dudes of Proton meld the sounds of old and new through varied production and interchangeable flows. Each song gives a different vibe and shows a depth of artistry that is definitely needed in the rap world of present.

Joints To Check For: “Good Guys” & “Ready To Go”


** The Main Pic at the top is The Retro Kids. If you aren’t up on them, Check out this NY times article on them.**

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