Tuesday, June 3, 2008

Diddy Does It Again

Just when you thought Puff was done pulling tricks from up his sleeve, he does it again. Next up for the serial entrepreneur is a new endorsement deal with Burger King. Diddy has signed on as the new "Late Night Ambassador" for Burger King's new advertising campaign to support their new extended hours of 2 a.m. on weekends. Also, look out for the "Sean John" designed beverage cups at a BK drive thru near you.

Diddy on the new brand alignment, "Last year's campaign was a huge success and this year, I wanted to do something bigger and better. Everyone knows I own the night, as 'Late Night Ambassador' it's my goal to get everyone involved, whether they're leaving a club, concert, or studio session. BK is the only place that does late night right."

The new ads, shot by acclaimed director, Spike Lee, began airing today. For more on this story, check out Target Market News.