Sunday, January 11, 2009

iTunes Gets Their Weight Up

In an effort to once again radically switch up the way people buy their music, iTunes and Apple have announced some drastic changes to their online music store. Much to the delight of non-iPod users, the iTunes store has now begun offering DMR free music – which in laymen’s terms means that iTunes downloaded music works on any MP3 player.

Additionally, the store is introducing a new three-tiered pricing structure that offers songs for $.69, $.99 or $1.29 per song. The most popular songs will sell for $1.29 each and Milli Vanilli’s catalogue will go for $.69 each (LOL). Ad Age reports that “record labels have sought greater control over pricing, wrangling with Apple privately -- and sometimes publicly -- over the issue.” I personally think the move to the $1.29 songs may reduce the amount of people buying solely one song from an album. Who knows if that will help or hurt the current state of album sales. iTunes is now recognized as the leading music retailer in the world.



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