Thursday, February 19, 2009

BHM: Simmons is Back At It; New Clothing Line

Serial entrepreneur Russell Simmons is back with his latest venture, sportswear collection American Classics. Designed exclusively for Walmart, American Classics is a clothing line created for the "urban graduate" male. With a Demographic focus of 25-50 years old, the American Classics collection includes pieces ranging from sweater vests to hood jackets. With a price point between $9 - $29, American Classics is ideal in these hard economic times. The line will launch in 350 Walmart stores and online in the coming weeks. Simmons also has his hands full with his day-to-day duties at social media site Global Grind and his other sportswear collection, Argyle. Props to Simmons for being the quintessential African American entrepreneur.