Tuesday, September 22, 2009

Multicultural is the NEW General Market


Congratulations are in order for the leading multicultural advertising and marketing agency, GlobalHue (www.globalhue.com). Chrysler Jeep has awarded their fourth-quarter Jeep creative assignment to the Detroit-based ad agency. With all the talk about race in the news lately, it is great to see Chrysler take a step into the future in recognizing that a multicultural agency can affectively produce a general market campaign. The reality is that the General Market is now Multicultural! This isn't the first time a Multicultural firm has received a General Market assignment, but I think it is time to recognize the occurence when it happens. Can't wait to see the campaign.

-MiKe

mike@theantandmikeshow.com

2 comments:

  1. Gon head! My best friend Bree K had a hand in that one!!

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  2. I really like the way you have explained the whole article. It is very informative.
    Regards
    multi-cultural advertising agency

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