After creating arguably the most innovative presidential campaign (or any public office for that matter) in modern history, Barack Obama had turned over a new leaf. He along with campaign manager David Plouffe captured an untapped market of voters by utilizing social media and other modern forms of communication (text messaging, email alerts, etc.) to really drive home the "Yes We Can" message; and it worked to perfection. The personalized emails and texts, or the messages on Facebook and Twitter, made you feel like you were directly connected to the eventual president's campaign.
Now however, the response to this method has become a little different than it was during the campaign trail. Some people delete the text messages immediately. Others go days without reading the emails, if they ever get to them at all. And with the hundreds of other political figures who chose to copy the same method during recent local campaigns, the idea of using new media as a part of your campaign has become a little stale to a lot of people.
What seemed like a refreshing change in the political approach has now become watered down to some only a year into Obama's Presidency. So I ask, do you think that President Obama should try to find another new and innovative medium(s) to get his messages out to the current generation, or do you feel like he should continue with what got him here?