Sunday, June 13, 2010

Jamie Foxx Partners with BMW

BMW of North America announced last week that they are the new exclusive Automotive partner of Jaime Foxx's Foxxhole Satellite Radio Channel. BMW will receive integration in the channel's content, as well as a strong presence in the Foxxhole Radio Show's 18 city tour. "We are pleased to partner with Jamie Foxx's FoxxHole Satellite Radio to spread the joy that comedy brings," said Jack Pitney, Vice President, Marketing and Product Strategy, BMW of North America. "FoxxHole radio has an influential multicultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars." 

This unique partnership was developed and negotiated by Atlanta African-American advertising agency, Matlock Advertising and Public Relations. Matlock serves as BMW of North America's African American Agency of Record.

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